Wednesday, May 29, 2024

MADD Toronto and TTC to launch awareness campaign on dangers of impaired driving

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MADD Toronto Chapter and the TTC have partnered on an awareness campaign to remind Torontonians of the dangers of impaired driving this holiday season.

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Photos of impaired driving victims are being placed on the backs of TTC buses to pay tribute to the victims and their families, and to emphasize the importance of driving sober. This effort is part of MADD Canada’s Project Red Ribbon holiday campaign.

Tomorrow, Wed., Nov. 16, the families of the victims will gather to see the buses with photos of their loved ones.

Media are invited to attend the event and unveiling of the buses as follows:

When: Wed., Nov. 16th, 10:30 a.m.

Where: TTC Wilson Garage, 160 Transit Rd., M3H6C3

The event will include remarks from TTC CEO Rick Leary, Chief of Police James Ramer, Director of Victim Services, MADD Toronto Chapter Carolyn Swinson, OPP Inspector Peter Shouldice, Toronto Deputy Fire Chief/Director Jim Jessop and a family member who has been impacted by impaired driving.

Running from November 1 to the beginning of January, Project Red Ribbon raises awareness about the risks of impaired driving, and encourages motorists to always drive sober. Throughout the campaign, MADD Canada volunteers across the country distribute thousands of red ribbons and red ribbon car decals to the public to use as a symbol of their commitment to always drive sober. The ribbons also serve as a powerful tribute to the thousands of Canadians killed and injured in crashes involving alcohol and/or drugs each year.

To RSVP or for more information, please contact:

Carolyn Swinson, MADD Toronto Chapter, 416 575 5772.

TTC media contact: Corporate Communications, 416-981-1900,

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