Loblaws has decided to reduce the amount of discounts on products that will expire soon. Experts believe Loblaws’ decision is an attempt to align with other competitors as demand for discounted grocery products continues to grow.
Loblaw Companies Ltd., which owns brands like Loblaws, No Frills, Zehr’s and Value-Mart, recently announced discounts of up to 50 percent on expiring products. But now they are going to give 30 to 50 percent discount on perishable goods.
Loblaws is offering 30 percent off last-day sales. Loblaws always offers 30 to 50 percent off last-day sales, said Loblaws’ Catherine Thomas.
J.C. Lisa Hutcheson, a retail analyst at Williams Group, said in an interview that Loblaws’ discount is in line with competitors. Competing companies offer discounts of 30 to 50 percent on expired products.
Competitors such as Metro Inc. have been offering 30 percent discounts on various products. Metro spokeswoman Stephanie Bonk said it has been a long-standing practice for two decades to offer discounts of up to 30 percent on near-expiration products.
Price reduction depends on several factors. Product quality and possible expiration are among them. Apart from this, the grocery company works in partnership with food recovery and rescue services like Too Good to Go and One More Bite.
