Canadian Army Introduces New Icon, Met With Mixed Reactions

The Canadian Army has sparked debate with its new supplementary icon and the tagline “Strong. Proud. Ready”. The pixelated brown and tan design features a maple leaf, a moose, and an oblong shape.

Conservative politicians were among those voicing criticism. MP Dan Albas suggested the Friday release was strategic, while MP Michelle Rempel Garner questioned if the design was a joke.

The Canadian Army clarified that the official logo remains unchanged. The new icon is intended for limited use in communications and video animations. A spokesperson confirmed the icon was created internally at no additional taxpayer cost.